Search Engine Optimization
Benefits of SEO
SEO helps improve your website’s rankings in search engine results pages, leading to more organic traffic. This is particularly important for e-commerce sites, as higher visibility in search results typically leads to more clicks and, ultimately, more customers.
Enhanced User Experience
Good SEO practices involve optimizing your website’s structure and content, making it more user-friendly. A well-structured, clear, and easy-to-navigate website not only ranks better in search engines but also provides a better shopping experience, encouraging visitors to stay longer and explore more products.
Higher Conversion Rates
SEO targets users who are actively searching for your products online. By optimizing for specific keywords and creating relevant content, you attract a more targeted audience. This leads to higher conversion rates as the visitors to your site are more likely to be interested in your products.
Compared to paid advertising, SEO is a cost-effective strategy in the long run. Once your website ranks higher in search results, you receive continuous traffic without the ongoing costs associated with pay-per-click (PPC) advertising.
Building Brand Credibility
Ranking high in search engine results can also build credibility and trust in your brand. Users often perceive the top results in search engines as more reputable and trustworthy, which can be particularly beneficial for newer or lesser-known e-commerce brands.
Initial SEO Startup
On-site and Off-site SEO
Start Up Cost Cover
SEMrush tracking software
Google Business set-up
Initial consultation and keyword research
Does not include cost for website hosting/website payment to have Google analytics and SEO integrated
Monthly or quarterly analytics and strategy calls
SEO blog posts assessment
Keyword retargeting evaluation
Position tracking and analysis
KPI analysis using Google Analytics
KPI analysis using Google Business
Local SEO performance review