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Search Engine Optimization

Benefits of SEO

SEO helps improve your website’s rankings in search engine results pages, leading to more organic traffic. This is particularly important for e-commerce sites, as higher visibility in search results typically leads to more clicks and, ultimately, more customers.

Enhanced User Experience

Good SEO practices involve optimizing your website’s structure and content, making it more user-friendly. A well-structured, clear, and easy-to-navigate website not only ranks better in search engines but also provides a better shopping experience, encouraging visitors to stay longer and explore more products.

Higher Conversion Rates

SEO targets users who are actively searching for your products online. By optimizing for specific keywords and creating relevant content, you attract a more targeted audience. This leads to higher conversion rates as the visitors to your site are more likely to be interested in your products.


Compared to paid advertising, SEO is a cost-effective strategy in the long run. Once your website ranks higher in search results, you receive continuous traffic without the ongoing costs associated with pay-per-click (PPC) advertising.

Building Brand Credibility

Ranking high in search engine results can also build credibility and trust in your brand. Users often perceive the top results in search engines as more reputable and trustworthy, which can be particularly beneficial for newer or lesser-known e-commerce brands.

SEO Process


Initial SEO Startup

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Keyword Research

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On-site and Off-site SEO

Start Up Cost Cover

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SEMrush tracking software

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Google Business set-up

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Initial consultation and keyword research

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Does not include cost for website hosting/website payment to have Google analytics and SEO integrated


Monthly Deliverables

Monthly or quarterly analytics and strategy calls

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Backlink research

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SEO blog posts assessment

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Keyword retargeting evaluation

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Position tracking and analysis

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KPI analysis using Google Analytics

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KPI analysis using Google Business

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Local SEO performance review

Interested in working with Legacy Digital?

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