As a leading digital marketing agency in Charleston, SC, Legacy Digital Media knows that connecting with younger audiences requires more than just posting content. Social media has transformed the way people discover, interact with, and ultimately buy products. According to Marketing Dive, around 76% of social media users say content they see influences what they buy, with even higher impact among younger audiences. This makes understanding these behaviors essential for any

There’s a new kind of selling taking over TikTok—and for once, it’s actually  fun to watch. It’s cinematic, chaotic, and somehow…weirdly emotional. The best creators aren’t just showing products anymore; they’re building worlds around them. It’s storytelling meets shopping, and the main character isn’t the brand – it’s the vibe.   This is not influencer marketing 2.0. It’s creator commerce – with a plot twist.  🎬 The Era of Entertainment-First Selling Remember when TikTok Sh

There’s a quiet revolution happening in your feed. The ‘Like’ button had its moment. It meant attention, validation, and a dopamine hit we didn’t need but definitely enjoyed. But now? The heart is old news. The real flex is the save. Because a save isn’t impulse. It’s intent. It’s your audience saying, “I might actually use this.” And in 2025, that’s the ultimate compliment. The Algorithm Has Grown Up Remember when likes ruled the land? Fast, flashy, easy. The algorithm ate i