The Save Era: Why Social Media’s Real Power Metric Isn’t Likes Anymore
There’s a quiet revolution happening in your feed. The ‘Like’ button had its moment. It meant attention, validation, and a dopamine hit we didn’t need but definitely enjoyed. But now? The heart is old news. The real flex is the save. Because a save isn’t impulse. It’s intent. It’s your audience saying, “I might actually use this.” And in 2025, that’s the ultimate compliment. The Algorithm Has Grown Up Remember when likes ruled the land? Fast, flashy, easy. The algorithm ate it up. But...