Most product launches fail before they even happen. Here’s why building attention before launch is the real strategy brands are missing.

As a leading digital marketing agency in Charleston, SC, Legacy Digital Media knows that connecting with younger audiences requires more than just posting content. Social media has transformed the way people discover, interact with, and ultimately buy products. According to Marketing Dive, around 76% of social media users say content they see influences what they buy, with even higher impact among younger audiences. This makes understanding these behaviors essential for any brand looking to...

There’s a new kind of selling taking over TikTok—and for once, it’s actually fun to watch. It’s cinematic, chaotic, and somehow…weirdly emotional. The best creators aren’t just showing products anymore; they’re building worlds around them. It’s storytelling meets shopping, and the main character isn’t the brand – it’s the vibe. This is not influencer marketing 2.0. It’s creator commerce – with a plot twist. 🎬 The Era of Entertainment-First Selling Remember when TikTok Shop was just...